Rates & Pricing

Every campaign is built around your goals and your budget, whether that's one cab for a month or a fleet across the country. Here's what shapes the price, so you know what to expect before you get in touch.

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What shapes the cost of your campaign?

Four things decide what you'll pay. The good news is you're in control of all of them.

Format

From a full livery wrap turning heads across the city to interior ads reaching passengers mid-journey, each format has its own cost. The right one depends on your goals and budget.

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Campaign length

Run for a few weeks or several months. The longer your campaign, the more time your brand spends on the streets and in front of your audience.

Fleet size

This is the number of cabs carrying your brand, and it's one of the biggest factors in your price. Start with a single black cab or go big with a fleet of several hundred.

Location

Pricing is broadly the same across the UK's major cities, and may vary slightly for smaller towns. So you can go where your customers are without a big price jump.

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To give you a rough sense of what's possible

Big or small, we'll build a campaign that fits.

Flexible campaign lengths

Campaigns can run for just a few weeks or for several months at a time.

Start with a single cab and scale up

Ideal for testing a message or targeting a specific area before you commit to more.

From local to nationwide

From a single black cab to fleets of several hundred, we run campaigns of every size across the UK.

Additional services

Extra support, when you need it.

Campaign planning

Not sure where to start? We'll help you choose the right format, fleet size, cities and timing for your budget.

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Design support

No in-house designer? Our team can help advise on the design side of your campaign, so your cabs look great on the road.

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PR & Events

Turn your campaign into a PR moment with photo shoots, launches, VIP pickups and more. PR activity is quoted as part of your campaign.

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Frequently asked questions

Everything you need to know about Taxi Advertising costs.

How much does Taxi Advertising cost?

It depends on four things: the format you choose, how long your campaign runs, how many cabs you want and, to a lesser extent, where. Because every campaign is tailored, we don’t use a standard rate card. Tell us what you’re after and we’ll send you options and a quote.

What's the smallest campaign I can run?

You can start with a single black cab. It’s a great way to test a message or target a specific area before scaling up.

Is taxi advertising more expensive in London?

Pricing is broadly the same across the UK’s major cities, with slight variations for some smaller towns.

Do PR events and design support cost extra?

PR activity is quoted as part of your campaign, depending on what you’d like to do.

Why don't you publish a price list?

Because no two campaigns are the same. A single superside for a month and a fleet of fully wrapped cabs across three cities are very different things. A tailored quote means you only pay for what you actually need.

What do I need to get a quote?

Just the basics: what you want to achieve, the cities you’re interested in, your timings and a rough budget. Don’t worry if you’re not sure on all of it. We can help you work it out.

Ready to get your business seen?

Tell us about your campaign and we'll come back with your options, pricing and honest advice. No obligation. No hard sell.

Get a tailored quote