Formats
From a full wrap that turns heads on every corner to a seat ad passengers see for their whole journey, there's a taxi format for every brief and every budget.
Trusted by hundreds of UK brands
Pick your format. We'll handle the rest.
Every format we offer runs on licensed black cabs, driving through the busiest streets in London and cities across the UK. Choose one, mix a few, or let us recommend the combination that fits your goals.
Can't be skipped or blocked. No ad blockers, no scrolling past. Your brand is right there on the street.
Scale at your own pace. Test the water with a single cab, then scale to hundreds when you're ready.
Looks as good on the last day as the first. Premium vinyl, professional printing and some of the best fitters in the UK.
Our taxi advertising formats
Six ways to put your brand on the road.
Full livery taxi wraps
Every panel, every angle, all yours. A fully wrapped black cab is the boldest way to own the street, and it makes a brilliant photo for launches and PR.
Best for: maximum impact, product launches, PR moments
Supersides
Big, bright panels on both sides of the cab, at a price that lets you book in volume. Ideal for fast coverage and frequency on short or medium-term campaigns.
Best for: city-wide reach, quick awareness, larger fleets
Interior seat ads
90% of taxi passengers are ABC1s, and the average journey lasts around 25 minutes. That's a comfortable, distraction-free audience with time to take in your message.
Best for: detailed messages, offers, premium audiences
Rear window ads
Eye-level branding on two-way contra-vision vinyl. People behind the cab see a solid ad, while passengers can still see out. A smart way to extend any exterior campaign.
Best for: extra coverage, busy traffic routes
Branded receipts
The taxi ad people take home. Receipts printed to your design end up in pockets, wallets and expense claims long after the journey ends.
Best for: promo codes, offers, business audiences
Taxi miniatures
Your branded cab, shrunk. Hand-finished die-cast models, boxed and mounted, in 1/18, 1/43 or 1/64 scale. The corporate gift that ends up on every desk.
Best for: client gifts, events, campaign keepsakes
Which taxi format is right for you?
Most campaigns start with one simple question: do you want to be impossible to miss, or everywhere at once?
A full livery wrap is the showstopper. It's a moving billboard that gets photographed, shared and talked about. Supersides give you more cabs for your budget, so your brand pops up across the city again and again. Interior seat ads reach passengers directly, and the extras (rear windows, branded receipts and miniatures) keep your message going.
Many of our clients combine formats. For example, a handful of fully wrapped cabs for the headline moment, backed by a larger superside fleet for reach.
Launching something big? Full livery gives you the most impact and the best PR potential.
Need reach on a budget? Supersides can be booked in volume across a whole city.
Got more to say? Interior seat ads give passengers time to read the detail.
Not sure where to start? Tell us your goals and budget and we'll recommend the right mix. Plain English, no hard sell.
Talk to our team
“Taxiadvertising.com were awesome! So helpful from start to finish, I wouldn't hesitate to recommend them. We also hired our liveried cabs for a couple of events and the taxi drivers were 1st class.”
View case studyTaxi advertising at a glance
8 million
times a London taxi is seen every month
65%
of people who see branded taxis are ABC1s
25 mins
average taxi journey in Central London
90%
say taxi ads are easy to spot on the street
Make your format work harder
Campaign planning
We'll help you choose the right formats, fleet size, cities and timing for your goals.
Explore campaign planning
Design support
No in-house designer? No problem. Our team can help get your artwork road-ready.
Explore design support
Taxi advertising formats: your questions answered
Still have a question? Talk to our team and we'll give you a straight answer.
What's the difference between full livery and supersides?
What's the difference between full livery and supersides?
Full livery wraps the entire cab in your branding for maximum impact. Supersides cover large panels on both sides. They cost less per cab, so they’re ideal when you want more taxis on the road.
Can I combine different formats?
Can I combine different formats?
Yes. Many clients pair a few fully wrapped cabs with a larger superside fleet, or add interior seat ads and branded receipts to reach passengers too.
How many taxis do I need?
How many taxis do I need?
That’s up to you. Campaigns range from a single black cab to fleets of several hundred. We’ll help you work out the right number for your goals and budget.
How much does each format cost?
How much does each format cost?
Pricing depends on the format, the length of your campaign, the number of cabs and, to a lesser extent, the location. See our pricing page or ask for a tailored quote.
Do I need my own artwork?
Do I need my own artwork?
Not necessarily. If you don’t have design resource, our design support team can help.
Where can I run a taxi advertising campaign?
Where can I run a taxi advertising campaign?
In London and major towns and cities across the UK, including Manchester, Birmingham, Edinburgh, Glasgow and Cardiff. See all locations.
Ready to get your business seen?
Tell us about your campaign and we'll come back to your options, pricing and honest advice. No obligation. No hard sell.
Speak to us today