Reach audiences across Liverpool with moving taxi advertising that travels through commercial districts, residential areas, busy streets and popular destinations.
Liverpool combines a world-famous cultural identity with a growing economy. Its waterfront, music heritage and two major football clubs draw visitors from around the globe, while the Knowledge Quarter, the Baltic Triangle's creative and digital businesses and the city's port activity create year-round working audiences. The population has also been rising, according to recent official estimates, adding new residents to the city centre and surrounding neighbourhoods.
Taxis are a big part of how people move around Liverpool, especially at night and on match and event days. That makes taxi advertising a practical way for brands to be seen repeatedly by locals and visitors alike, whether the goal is a launch, a seasonal push or taxi livery advertising.
Reach football fans, concert-goers and visitors on the city's busiest event days.
Stay visible around Liverpool ONE, Bold Street and Albert Dock.
Reach students and staff across universities and the Knowledge Quarter.
Build recognition across the city centre and suburbs.
Full livery wraps the entire cab in your branding. Along the Strand and the waterfront, where traffic is heavy and visitors take photos, a wrapped cab gives your brand maximum presence.
Supersides
Supersides carry large, eye-level branding along the side of the cab and suit busy pedestrian areas such as Lord Street, Church Street and Hanover Street.
Interior panels
Interior panels speak to passengers during the ride, making them useful for event offers, hospitality promotions and QR codes on nights out and match-day trips.
Our taxi fleet across Liverpool
Liverpool's taxi routes take in a city full of distinct destinations. The centre includes Liverpool ONE, Church Street, the Ropewalks and Bold Street, and the Commercial District around Old Hall Street. Along the river, cabs pass the Pier Head, the Royal Albert Dock, the cruise terminal and the arena and convention centre at Kings Dock. The Baltic Triangle adds creative businesses and nightlife, while the Knowledge Quarter around Mount Pleasant brings universities, hospitals and science facilities together.
Further out, journeys reach Anfield, the new Everton stadium at Bramley-Moore Dock, and suburbs such as Allerton, Wavertree, Aigburth and West Derby, with the Queensway and Kingsway tunnels linking the city to the Wirral. Our PR & Events service can help you connect a campaign to key moments in Liverpool's busy events calendar.
Who you'll reach in Liverpool
Liverpool’s audiences are loyal, sociable and constantly on the move, creating strong opportunities for brands across the city.
Football and event crowds Match days at Anfield and Bramley-Moore Dock, plus concerts and conferences at the waterfront venues, create large peaks in taxi journeys across the city.
Visitors and tourists The waterfront, museums and music attractions draw many visitors, who rely on taxis to move between hotels, attractions and restaurants.
Students The University of Liverpool, Liverpool John Moores University and Liverpool Hope University give the city a large student population, concentrated around the centre and south Liverpool.
Professionals and residents Office workers in the Commercial District and the Knowledge Quarter, together with residents across the city's neighbourhoods, see taxis every day on commutes, appointments and evenings out.
Premium exposure at Liverpool's transport hubs
Liverpool's stations, airport and waterfront terminals bring large numbers of people into the city.
Liverpool Lime Street Lime Street is the city's main station, with intercity services and a large taxi rank beside St George's Hall and the cultural quarter.
Liverpool Central and Moorfields These underground Merseyrail stations serve the shopping core and the business district, bringing commuters and shoppers into the heart of the city.
Liverpool John Lennon Airport The airport at Speke, to the south of the city, serves domestic and European routes and generates regular taxi journeys into the centre.
Hear from our happy clients
“Taxi Advertising did and amazing job with the campaign. We’re seeing serious traffic gains to our website.”
Liverpool’s mid-2025 population was estimated at 507,915.
8.1%
Liverpool’s population grew by around 8.1% over ten years.
Key industries
Visitor Economy · Health & Life Sciences · Digital & Creative · Maritime & Logistics · Professional Services
Major areas
City Centre · Baltic Triangle · Knowledge Quarter · Commercial District · Anfield · Allerton · Wavertree
Taxi Advertising in Liverpool FAQs
Can I time my Liverpool campaign around match days or events?
Yes. Campaigns can be planned to cover periods with major fixtures, concerts or festivals, when taxi use and street footfall are higher.
Do I need to provide the advertising artwork?
This depends on the service and campaign arrangement. Some taxi advertising providers can help with preparing or adapting artwork before production and installation.
How far in advance should I book?
Planning early leaves time for design, production and scheduling, which is especially important around busy event periods.
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