Build visibility across Edinburgh with taxi advertising that moves through key areas, from the New Town and West End to Leith and the city’s busiest routes.
Edinburgh packs an unusual amount into a small space: Scotland's parliament and government, one of the UK's largest financial services centres outside London, four universities and a visitor economy that peaks each August when the festivals fill every venue. Its historic core limits space for large roadside hoardings, which makes moving formats such as taxis especially useful.
A taxi campaign can pass through heritage streets, business districts and residential neighbourhoods in the same shift, meeting audiences who would never walk past the same fixed advert. For brands targeting affluent professionals, international visitors or a large student population, Edinburgh offers a concentrated and valuable audience in a city that is easy to cover.
Put your message in front of Old Town, New Town and festival crowds.
Connect with finance, legal, public sector and tech professionals.
Reach visitors travelling between airports, hotels and attractions.
Stay visible across Morningside, Stockbridge and Portobello.
A full livery transforms the whole cab into a branded vehicle. Against the stone streets of the city centre, a bright, fully wrapped taxi stands out strongly in photos, queues and traffic.
Supersides
Supersides place a large advert along each side of the cab. They are well suited to Princes Street and the Royal Mile area, where pedestrians see passing vehicles at close range.
Interior panels
Interior panels hold passengers' attention during the ride. They are useful for visitor offers, booking links and QR codes, particularly on airport and hotel journeys.
Our taxi fleet across Edinburgh
Edinburgh's taxis move constantly between the city's distinct quarters. In the centre, journeys cover Princes Street, George Street, the St James Quarter and the Old Town streets around the Royal Mile and the Grassmarket. To the west sit the Exchange District near Lothian Road and Haymarket, home to many financial and professional firms, and further out the Edinburgh Park and South Gyle business areas. To the north, cabs reach Leith, the Shore, Ocean Terminal and the new homes along the waterfront, while the south side takes in the university area around George Square, Marchmont, Bruntsfield and Morningside.
The city bypass links outlying shopping destinations such as Fort Kinnaird and the Gyle Centre. Because the festivals dramatically change traffic and footfall in summer, timing matters here, and our Full Campaign Planning service can help you decide when and where your campaign should run.
Who you'll reach in Edinburgh
Edinburgh's audiences range from senior professionals to international tourists.
Financial and professional audiences Banking, investment management, insurance and legal firms are clustered in the West End and Edinburgh Park, and their staff rely on taxis for meetings, client visits and airport runs.
Visitors and festival-goers Edinburgh draws visitors all year, but August's festivals bring huge crowds into the city. Taxi campaigns can meet tourists as they travel between hotels, venues, restaurants and attractions.
Students and academics The University of Edinburgh, Heriot-Watt, Edinburgh Napier and Queen Margaret University give the city a large student and staff population, spread across central and outlying campuses.
Residents Residents in neighbourhoods such as Stockbridge, Leith, Corstorphine and Portobello see taxis every day, making campaigns useful for local services, property, healthcare and retail brands.
Premium exposure at Edinburgh's transport hubs
Edinburgh's main gateways channel large numbers of visitors and commuters through a few busy locations.
Edinburgh Waverley Waverley sits between the Old Town and New Town and is the city's main railway station, with taxi traffic flowing to and from its ranks throughout the day.
Haymarket Haymarket is the city's second main station and a stop on the tram line, placed close to the Exchange District and Murrayfield Stadium.
Edinburgh Airport Scotland's busiest airport sits to the west of the city, connected by tram, bus and road, and is a major source of taxi journeys for business travellers and tourists.
Hear from our happy clients
“Taxi Advertising did and amazing job with the campaign. We’re seeing serious traffic gains to our website.”
Edinburgh Airport handled nearly 17 million passengers in 2025.
Key industries
Financial Services · Tourism & Festivals · Higher Education · Public Sector · Technology & Data
Major areas
Old Town · New Town · West End · Leith · Edinburgh Park · Stockbridge · Morningside
Taxi Advertising in Edinburgh FAQs
How long can a campaign run?
Campaigns can be short, focused bursts or longer runs designed to build awareness over several months.
Can I run a campaign during the Edinburgh festivals?
Yes. Campaigns can be scheduled around August or other key events. Planning early is advisable because demand for artwork production and vehicles can be higher.
Can taxi advertising help a local business reach more people?
Yes. Taxis travel through busy streets, shopping areas, business districts and residential communities, giving a local business repeated exposure to people in different locations.
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