Taxi Advertising in London

Put your brand on the streets of the capital. From the City to the West End, taxi advertising puts your message in front of millions of Londoners and visitors every single day.

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Trusted by hundreds of UK brands

Why advertise in London

Digital advertising has never been more expensive. CPMs are rising and attention spans are shrinking. Taxi advertising puts your brand where people actually are. On the streets of the capital, in front of millions of Londoners and visitors every day.

Around 16,800 licensed black cabs on the road, giving your campaign unmatched reach and frequency

9.8 million residents, plus millions more commuters, tourists and business visitors passing through the city

We covers London's key routes. The City, the West End, Canary Wharf and beyond, wherever your audience already travels

No ad blockers, no skipping. A physical presence competitors can't filter out

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Taxi advertising formats available in London

Don’t just take our word

Full cab livery

Wrap the entire cab in your brand for maximum visibility. A full livery campaign turns every journey through London into a moving billboard, impossible to miss on busy streets like Oxford Street, the Strand or the City.

Supersides

Bold, eye-level branding along the side of the cab. Supersides are a cost-effective way to get consistent, high-frequency exposure across London's traffic corridors without committing to a full wrap.

Interior panels

Reach passengers directly during their journey. Interior panel ads work well for detailed messaging, offers or QR-code-led campaigns. Ideal for reaching a captive, engaged audience travelling through London.

Our taxi fleet across London

London's black cab is one of the most recognisable vehicles in the world, and that recognition is exactly what makes it such a powerful advertising format. Our London fleet is made up of licensed hackney carriages, wrapped in full livery, supersides or interior panel formats depending on your campaign goals.

These cabs aren't static billboards, they're in constant motion across the city's busiest commercial and residential routes. Your campaign circulates through the City of London's financial district, along Oxford Street and Regent Street's retail core, through the West End's theatre district, and out into high-density residential boroughs like Camden, Islington and Hackney. Unlike a fixed billboard, a London taxi campaign covers dozens of neighbourhoods over the course of a single day. Giving you breadth of reach a static site simply can't match.

Who you'll reach in London

London's population and visitor mix make it one of the most valuable (and most varied) advertising markets in the UK:

Business & professional audiences
The City of London and Canary Wharf are home to the UK's financial and professional services sector, with hundreds of thousands of commuters moving through these districts daily

Tourists & international visitors
London welcomed 20.9 million international visitors in 2024 (ONS/GLA Economics), making it the UK's dominant destination for tourism-facing campaigns

Shoppers & retail footfall
Oxford Street, Regent Street and Covent Garden remain some of the highest footfall retail environments in Europe

Residents across all boroughs
With a population approaching 9.8 million, London offers a genuinely mass-market audience alongside its business and tourist segments

Premium exposure at London's transport hubs

Taxis don't just move through the city. They queue, wait and idle at exactly the locations your audience passes through most. That gives your campaign valuable stationary exposure at:

Mainline stations
King's Cross St Pancras, Paddington, Victoria, Liverpool Street and Waterloo, each handling tens of millions of passenger journeys a year

Heathrow Airport
one of the world's busiest international airports, with taxi ranks positioned directly at arrivals

Major venues
Wembley Stadium, the O2 Arena and ExCeL London draw large event-day crowds where taxi ranks see concentrated, queued exposure

Hear from our happy clients

“Taxi Advertising did and amazing job with the campaign. We’re seeing serious traffic gains to our website.”

Jenny Smith

Operations Manager

View case study

“Taxi Advertising did and amazing job with the campaign. We’re seeing serious traffic gains to our website.”

Jenny Smith

Operations Manager

View case study

“Taxi Advertising did and amazing job with the campaign. We’re seeing serious traffic gains to our website.”

Jenny Smith

Operations Manager

View case study

“Taxi Advertising did and amazing job with the campaign. We’re seeing serious traffic gains to our website.”

Jenny Smith

Operations Manager

View case study

“Taxi Advertising did and amazing job with the campaign. We’re seeing serious traffic gains to our website.”

Jenny Smith

Operations Manager

View case study

View all case studies

Manchester at a glance

London at a glance

1,572km²

Size of Greater London

9.8 million

Greater London's estimated population

Main train stations

King's Cross, St. Pancras International, Euston, Victoria

Main airports

City Airport, Heathrow,
Stanstead, Luton

Taxi advertising in London FAQs

How much does taxi advertising cost in London?

Costs vary depending on the format (interior panels, supersides or full livery), the number of cabs, and campaign length. Our team can help provide a tailored quote based on your goals and budget.

What's the difference between full livery, supersides and interior panels?

Full livery wraps the entire cab for maximum visibility. Supersides place bold branding along the side of the cab at eye level. Interior panels put your message directly in front of passengers during their journey.

How long do taxi advertising campaigns typically run?

Campaign length is flexible and built around your objectives. From short, high-impact bursts around a launch or event, to longer sustained campaigns for brand-building.